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Their products circulate across transcultural and global flows, and video games’ contents are now better understood as complex flux as opposed to national or even cultural manifestations (Consalvo, 2006).
To better understand the complex development of the industry, we must reintroduce local considerations into global perspectives by examining the economic and cultural development of the video game industry in Japan in order to nuance and add new insights about global and transnational discourses. General knowledge about Japanese video games, coming usually both from historical books and video game studies in the West, as well as through the discourse of the specialized press and media, and online fan communities, is only one facet of the world of video games in Japan. rightly asserted, the development of “digital play” was conducted jointly through a complex process in the three circuits of technology, culture, and marketing (Kline et al., 2003), we must acknowledge that the Japanese video game industry has its own process through these circuits, including of course its global and transnational aspect, but which constitutes only a part of the overall picture.